What I Did Over My ‘Summer Vacation’

(This Episode’s Banner Photo “Thinker thinks about how to take sun burst shot” by davidyuweb is licensed under CC BY-NC 2.0, and can he found here: https://www.flickr.com/photos/55514420@N00/4446734924)

So it’s not really Summer yet, but in The Sunburn State® it certainly feels like it. Hopefully your corner of the world is a tad cooler.

I decided to put a ‘Secret Experiment’ into effect over my April Break. 

This idea has been in the back of my head for a while – get some ideas out of my head, record them, and then post them online to a public-facing music site with no publicity, fanfare, or anyone else knowing about this. The plan is to see whether or not any of these can find some kind of audience and if they can, how long it might take – if ever.

My aim here is to fill up the ‘free’ amount of space allotted with the ’non-paying’ tier and then stop. After that I might do this again with another musical iteration if I feel it’s gaining any traction (or if I’m still full of weirdness I need to get out….) The idea is to see if they can get some kind of attention naturally – by pure discovery – so when I decide to ‘spill the beans’ on all of it is unknown as of this point. I will do on update on this in the future though just to let you know how things are progressing, if at all.

Yes, I understand that I have ‘beans all over the floor’ at this point by putting this here, but you don’t know all of the details – and I’m not divulging anything that will help you out just yet. There’s an ocean of music out there, so finding my droplets is going to be very difficult and incredibly time-consuming. I used the ‘Login with Apple’ service to keep things more anonymous, and although there are tiny giveaways planted here and there on the actual page, it should not trackback to me directly. Good luck if you feel like pursuing this, and with that said remember that I’m not asking anyone even try. This is an experiment in listenership, not in hacking. 🙂

These ideas are far, far off the beaten track. I like a good melody, so there is always going to be that element in whatever I do, but all of these tracks are pure childish playtime – tinkering with toys I haven’t played with (or played with enough) mixed with the usual oddities and sounds I have always loved. I don’t even know if anyone would consider this listenable except myself, so let’s find out. 🙂

In the meantime, some of the takeaways on the sorry state of affairs of Online Music Self-Publishing as I see it, with a actual high spot or two as the capper:

Within 30 seconds of creating my account (with nothing actually uploaded yet) I had my first follower – pr0n spam. Five minutes later I had my first offer for guaranteed followers (for a price, obvs.) Both were expedited to the Trash Bin and reported as Spam. I would like to again point out that nothing had actually been uploaded to the site at this point – just the account created. Insanity.

I checked the next day to see if magically anyone had found it. I actually got a like from someone who also wanted me to know they could guarantee followers in exchange for my cash. Several more of these popped up about every other day for the first week, so the Bots are omnipresent to fulfill their creators need of being a Middleman in return for doing absolutely nothing. Ignore them all, even if you are being serious about doing this.

Surprisingly after a few days I got an actual play by someone halfway across the globe, so there is life out there and a brave few are still actively searching for something new. This is welcoming news, but the big questions are will they come back? Will they spread the word? All delicious unknowns…

Over the next few weeks I uploaded a few more tracks (five total as of this writing) and three have received four total ‘likes’ (one of them has even gotten two!) but other than the one lone seeker, the rest are Repost Accounts and Botniks. 

So I’m in early days here (letting this run through at least the remainder of the year), but in the flooded backyard of ‘DIY Publicity’ it feels like some pushing of the brand is still a necessity for engagement, although I’m not sure what I would do that isn’t already being beaten to death out there already. I would be interested to hear Michael’s thoughts about this, although I’m sure there’s a bunch already on his Blog I’ve forgotten about. 

There is just so much available out there with everyone scrambling for the brass ring of notoriety that it almost seems futile to try anything – hence this experiment. Yeah, maybe with ‘poppier’ tracks I might have more success, but there’s a lot of that out there too waiting to be unearthed – and it’s really tough to find the rubies in the dust.

Again, I’ll do an update at some point on this. In the meantime, keep doing what you do best and just get it out there for others to find. That might be the best solution to an overcrowded market.

Until next time…

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