I’ve been digging through the gadgets and gizmos show at the Winter NAMM Show (or as I usually call it HotNAMM) trying to show all of you some cool new toys that were announced, and came up with a whole bunch of nothing.
The was nothing really new. I didn’t find anything moving the needle forward.
It’s honestly been like this for years.
The MIDI 2 Spec (if it takes hold) might push makers and manufacturers to change things, but that could be many years down the road.
It seems the idea well has run dry, and we might as well just pack it up and become Accountants or something, right?
Nobody knows what’s going on right now.
Styles and Genres are Decadal Influences are being rapidly sucked up in a vain attempt to create something that resonates with listeners. Spotify and Apple Music have opened up the entire catalog of recorded music for the kids to explore and plunder.
Gear I lusted over 35 years ago is being rehashed as the panacea for all our musical woes. Nostalgia is winning over futurism.
To that above statement let’s not forget about the return to vinyl and various tape formats…
And anything popular might as well be created by AI, because certainly sounds like it is.
The great ‘powers that be’ in our Industry have recovered from their digital desert and returned to actually profitability.
Are they investing in new talent?
They have no idea what’s going on right now either.
So we have a couple of ways of looking at this:
1) Everything stinks and we should just become Accountants or something.
2) This is a golden opportunity.
(Spoiler: it’s number two.)
Because when everything sounds the same, or looks the same, or just seems the same, doing something – anything – off the beaten track perks up our eyes and ears.
And our imaginations.
Do something bizarre. Make something you know isn’t even close to popular. Run in the other direction.
You have Permission to Play – because nobody really knows what’s going on anyway. 🙂